Brand
How we look and sound
Writing about Hoops ClinIQ, or building something that sits next to it? Use these rules and the press kit.
Logo
The mark and the wordmark
One swoosh rising to the ball. The ink follows the text color; the ball is always orange. Leave clear space equal to the ball's diameter, and do not stretch, recolor or add effects.
Minimum size: 24 px tall for the mark, 96 px wide for the wordmark.
Color
Navy leads. Orange means act.
- #001C3F
Navy
Token: brand-navy
Text, the logo ink and closing bands. The base of the whole system.
- #B5532A
Action orange
Token: primary
Buttons with a label. White text on it passes AA (4.96:1).
- #C85F32
Mark orange
Token: brand-orange
Non-text marks only: the ball in the logo, focus ring, playhead.
- #E97833
Dark-mode orange
Token: brand-orange (dark)
Orange on dark surfaces. Navy text on it passes AA (5.82:1).
- One orange button per view. Orange means act.
- AI has no hue. We mark it with the Sparkle icon and the word ClinIQ, in text color.
- Use orange fills for labels only at #B5532A or #E97833. #C85F32 is for marks.
- Never put orange text on navy at small sizes.
Type
Two typefaces
Display: Barlow Condensed
Run the play
Bold, uppercase, tight. For headlines on the marketing site only.
Interface and text: Outfit
Run the play
For body copy, buttons, the app and the wordmark. Body text is 16 px or larger.
Voice
Coach to coach
Plain, confident and specific. We sound like a good assistant coach.
Do
- Short sentences. Say it like a coach talks.
- Use the coach's words: set, action, rotation, film.
- Show the number, the price, the date.
- Say what is coming 2027 and what is shipped.
Don't
- No hype words like unleash, revolutionize, seamless or game-changer.
- No accuracy percentages we have not measured.
- No claims of being first.
- No jokes about kids, injuries or losing.
Imagery
About our photos
Photos on this site are AI-generated illustrations. They show no real people, teams or logos. Product screenshots come from the real app with demo data.
Press kit
Download the press kit
Logos, color swatches, screenshots and a fact sheet. The download is a placeholder while we finish it.
Press kit (ZIP): coming soon. Until then, email press@hoopscliniq.com.
Your next game plan starts with your own film.
We load your plays and tag one of your games by hand. Your staff and players use ClinIQ and quizzes for four weeks. Or start with the free play library: no account.